.uf-store{background:#f3f1eb;color:#0a0b0c}.drop-hero{height:790px;position:relative;overflow:hidden;background:#111;color:#fff}.drop-hero__image{position:absolute;inset:0}.drop-hero__image img{width:100%;height:100%;object-fit:cover;object-position:center 52%}.drop-hero__shade{position:absolute;inset:0;background:linear-gradient(90deg,rgba(0,0,0,.9),rgba(0,0,0,.5) 42%,rgba(0,0,0,.08) 72%),linear-gradient(0deg,rgba(0,0,0,.35),transparent 45%)}.drop-hero__content{position:relative;z-index:2;padding-top:84px}.drop-label{font-size:12px;font-weight:800;letter-spacing:.22em;border-left:4px solid #22bfff;padding-left:12px}.drop-hero h1{font-size:clamp(5rem,10vw,10rem);font-weight:950;line-height:.73;letter-spacing:-.085em;margin:42px 0 32px}.drop-hero h1 span{color:transparent;-webkit-text-stroke:2px #fff}.drop-hero__content>p{color:#fff;max-width:440px;font-size:1.12rem;margin:0}.drop-actions{display:flex;align-items:center;gap:28px;margin-top:30px}.retail-btn{display:inline-flex;min-height:54px;align-items:center;padding:0 25px;font-size:12px;font-weight:900;letter-spacing:.12em}.retail-btn--white{background:#fff;color:#070809}.retail-btn--dark{background:#0a0b0c;color:#fff}.text-link{font-size:12px;font-weight:800;letter-spacing:.08em;border-bottom:1px solid;padding-bottom:5px}.hero-product{position:absolute;z-index:3;right:max(30px,calc((100vw - 1240px)/2));bottom:0;width:280px;background:#23bdf3;color:#081014;padding:14px}.hero-product img{width:100%;height:205px;object-fit:cover;background:#eef2f2}.hero-product__tag{position:absolute;top:24px;left:24px;background:#0a0b0c;color:#fff;font-size:9px;font-weight:900;letter-spacing:.12em;padding:7px 9px}.hero-product div{padding:14px 5px 4px}.hero-product small{display:block;font-size:9px;font-weight:800;letter-spacing:.12em}.hero-product strong{display:block;font-size:16px;margin:3px 0 10px}.hero-product a{font-size:10px;font-weight:900;border-bottom:1px solid}.ticker{overflow:hidden;background:#23bdf3;color:#081014;border-block:1px solid #081014}.ticker__track{min-width:max-content;display:flex;align-items:center;gap:30px;padding:13px 0;font-size:11px;font-weight:900;letter-spacing:.12em}.ticker i{font-style:normal}.retail-products,.social-proof{padding:105px 0;background:#f3f1eb}.retail-heading{display:flex;justify-content:space-between;align-items:end;margin-bottom:42px;border-bottom:1px solid #a9a9a4;padding-bottom:20px}.retail-heading span,.retail-heading>a,.retail-heading>p{font-size:10px;font-weight:900;letter-spacing:.15em;color:#484b4d}.retail-heading h2{font-size:clamp(2.8rem,5vw,5.4rem);line-height:.82;letter-spacing:-.07em;margin-top:15px}.retail-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}.retail-card__image{position:relative;aspect-ratio:.78;background:#e3e3de;overflow:hidden}.retail-card__image img{width:100%;height:100%;object-fit:cover;transition:.45s}.retail-card:hover img{transform:scale(1.035)}.count{position:absolute;z-index:2;left:12px;top:12px;font-size:10px;font-weight:800}.quick{position:absolute;left:10px;right:10px;bottom:10px;background:#0a0b0c;color:#fff;padding:12px;text-align:center;font-size:10px;font-weight:900;letter-spacing:.1em;transform:translateY(60px);transition:.3s}.retail-card:hover .quick{transform:none}.retail-card__meta{display:flex;justify-content:space-between;gap:15px;padding:16px 2px}.retail-card__meta h3{font-size:12px;line-height:1.25;letter-spacing:.04em}.retail-card__meta div{font-size:12px;font-weight:800;white-space:nowrap}.collection-section{background:#0b0d0e;color:#fff;padding:105px 0}.retail-heading--light{border-color:#383c3f}.retail-heading--light span,.retail-heading--light p{color:#a9b0b3}.collection-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:12px}.collection{position:relative;height:540px;overflow:hidden}.collection--wide{height:390px}.collection img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:saturate(.82);transition:.5s}.collection:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(0,0,0,.78),transparent 62%)}.collection:hover img{transform:scale(1.03)}.collection>span{position:absolute;z-index:2;top:18px;left:18px;font-size:10px;font-weight:900;letter-spacing:.14em;background:#fff;color:#0a0b0c;padding:8px 10px}.collection>div{position:absolute;z-index:2;left:24px;right:24px;bottom:22px}.collection h3{font-size:clamp(2.5rem,5vw,5rem);letter-spacing:-.07em}.collection b{display:block;margin-top:14px;font-size:10px;letter-spacing:.12em}.statement{padding:120px 0;background:#f3f1eb}.statement__grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:70px;align-items:center}.statement__copy>span,.featured-drop small,.retail-trade small,.signup small{font-size:10px;font-weight:900;letter-spacing:.14em}.statement h2{font-size:clamp(4.2rem,8vw,8rem);letter-spacing:-.08em;line-height:.78;margin:28px 0}.statement p{color:#4d5559;max-width:430px;font-size:1.05rem;margin-bottom:30px}.statement__visual{position:relative}.statement__visual>img{width:100%;height:700px;object-fit:cover}.statement__stamp{position:absolute;right:-25px;bottom:35px;width:180px;height:180px;border-radius:50%;background:#23bdf3;display:grid;place-items:center;text-align:center;font-size:14px;font-weight:950;line-height:1.05;transform:rotate(-8deg)}.featured-drop{background:#23bdf3;color:#081014}.featured-drop__inner{display:grid;grid-template-columns:1fr 1fr;min-height:650px}.featured-drop__visual{position:relative;padding:65px;display:grid;place-items:center;background:#d7eff7}.featured-drop__visual img{width:100%;height:500px;object-fit:cover;mix-blend-mode:multiply}.featured-drop__visual span{position:absolute;top:25px;left:25px;font-size:10px;font-weight:900;letter-spacing:.13em}.featured-drop__copy{padding:70px;display:flex;flex-direction:column;justify-content:center}.featured-drop h2{font-size:clamp(4rem,7vw,7.2rem);line-height:.8;letter-spacing:-.08em;margin:35px 0}.featured-drop p{color:#14313c;max-width:400px;margin-bottom:28px}.social-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:8px}.social-grid img{width:100%;height:350px;object-fit:cover}.social-grid img:nth-child(even){margin-top:45px}.retail-trade{background:#e7e6e1;padding:90px 0}.retail-trade__inner{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:end}.retail-trade h2{font-size:clamp(3.5rem,6vw,6.6rem);line-height:.8;letter-spacing:-.07em;margin-top:22px}.retail-trade p{color:#4c5559;max-width:500px;margin:0 0 26px}.signup{background:#0b0d0e;color:#fff;padding:75px 0}.signup__inner{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:end}.signup h2{font-size:clamp(2.4rem,4vw,4.8rem);letter-spacing:-.065em;margin-top:18px}.signup form{display:flex;border-bottom:1px solid #fff}.signup input{width:100%;background:transparent;border:0;color:#fff;padding:18px 5px;outline:0}.signup button{background:transparent;color:#fff;border:0;font-size:11px;font-weight:900}.site-footer{border-top:0}
@media(max-width:980px){.drop-hero{height:730px}.hero-product{display:none}.retail-grid{grid-template-columns:repeat(2,1fr)}.collection{height:430px}.statement__grid{grid-template-columns:1fr}.statement__visual>img{height:570px}.featured-drop__inner{grid-template-columns:1fr}.social-grid{grid-template-columns:repeat(2,1fr)}.retail-trade__inner,.signup__inner{grid-template-columns:1fr}}
@media(max-width:680px){.drop-hero{height:700px}.drop-hero__image img{object-position:63% center}.drop-hero__shade{background:linear-gradient(90deg,rgba(0,0,0,.88),rgba(0,0,0,.22))}.drop-hero__content{padding-top:80px}.drop-hero h1{font-size:4.8rem}.drop-actions{align-items:flex-start;flex-direction:column}.retail-products,.social-proof,.collection-section,.statement{padding:75px 0}.retail-heading{align-items:start;gap:20px}.retail-heading h2{font-size:3rem}.retail-grid{grid-template-columns:repeat(2,1fr);gap:8px}.retail-card__meta{display:block}.quick{transform:none;padding:10px}.collection-grid{grid-template-columns:1fr}.collection,.collection--wide{height:390px}.statement h2{font-size:4.6rem}.statement__visual>img{height:460px}.statement__stamp{right:12px;width:130px;height:130px;font-size:11px}.featured-drop__visual{padding:30px;min-height:420px}.featured-drop__visual img{height:350px}.featured-drop__copy{padding:60px 24px}.featured-drop h2{font-size:4.4rem}.social-grid img{height:230px}.social-grid img:nth-child(even){margin-top:25px}.retail-trade h2{font-size:4rem}.signup form{margin-top:25px}}

/* 2.1 premium refinement */
.premium-hero{background:#eeeae3;color:#111;padding:0}.premium-hero__grid{min-height:740px;display:grid;grid-template-columns:.88fr 1.12fr;align-items:stretch}.premium-hero__copy{padding:92px 70px 80px 0;display:flex;flex-direction:column;justify-content:center}.premium-kicker{font-size:10px;font-weight:800;letter-spacing:.2em;color:#535b60}.premium-hero h1{font-size:clamp(4.5rem,7.4vw,8rem);line-height:.8;letter-spacing:-.075em;margin:38px 0 34px}.premium-hero h1 em{font-style:normal;color:#157da1}.premium-hero__copy>p{font-size:1.12rem;max-width:510px;color:#4c555a;margin:0}.premium-actions{display:flex;align-items:center;gap:28px;margin-top:34px}.premium-link{font-size:10px;font-weight:900;letter-spacing:.12em;border-bottom:1px solid #747a7c;padding-bottom:4px}.premium-notes{display:flex;gap:24px;margin-top:62px;padding-top:18px;border-top:1px solid #c5c2bc;font-size:9px;font-weight:900;letter-spacing:.13em;color:#535b60}.premium-hero__visual{display:grid;grid-template-columns:1fr 175px;gap:2px;background:#d6d2cb}.visual-main,.visual-side{position:relative;overflow:hidden;background:#dfe5e5}.visual-main img,.visual-side img{width:100%;height:100%;object-fit:cover}.visual-main img{filter:saturate(.82)}.visual-main:after{content:"";position:absolute;inset:0;background:linear-gradient(0deg,rgba(5,10,12,.35),transparent 35%)}.visual-label{position:absolute;z-index:2;top:20px;left:20px;background:#fff;color:#101315;padding:9px 11px;font-size:9px;font-weight:900;letter-spacing:.12em}.visual-main>a{position:absolute;z-index:2;left:22px;bottom:22px;color:#fff;font-size:10px;font-weight:900;letter-spacing:.12em;border-bottom:1px solid}.visual-side{background:#17252b}.visual-side img{height:57%;filter:saturate(.7)}.visual-side span{display:block;color:#fff;font-size:1.45rem;font-weight:900;letter-spacing:-.045em;line-height:.95;padding:25px 17px}.ticker{background:#15262e;color:#e9f5f8;border-color:#15262e}.retail-products{background:#f7f5f1}.retail-heading h2,.collection h3,.statement h2,.featured-drop h2,.retail-trade h2,.signup h2{font-weight:850}.retail-card__image{background:#e9e8e4;border:1px solid #dddcd7}.retail-card__image img{filter:saturate(.82) contrast(.98)}.quick{background:#15262e}.collection-section{background:#11171a}.collection>span{background:#e9f5f8}.statement__stamp,.featured-drop{background:#55b8d7}.featured-drop__visual{background:#d9e7ea}.retail-btn--dark{background:#14252c}.site-header .btn,.topbar{background:#55b8d7}.site-header .brand img{width:168px}.site-header{box-shadow:0 4px 30px rgba(0,0,0,.04)}
@media(max-width:980px){.premium-hero__grid{grid-template-columns:1fr;min-height:auto}.premium-hero__copy{padding:75px 0}.premium-hero__visual{height:620px}.visual-side{display:block}}
@media(max-width:680px){.premium-hero__copy{padding:60px 0 45px}.premium-hero h1{font-size:4.2rem;margin:30px 0}.premium-actions{align-items:flex-start;flex-direction:column;gap:20px}.premium-notes{gap:12px;justify-content:space-between;margin-top:45px}.premium-hero__visual{height:480px;grid-template-columns:1fr 105px}.visual-side span{font-size:1rem;padding:15px 10px}.visual-label{top:12px;left:12px}}

/* Ulti-Fibre official logo palette */
.premium-hero h1 em{color:#249fcb}.site-header .btn,.topbar{background:#249fcb}.ticker{background:#20345a;border-color:#20345a}.retail-btn--dark,.quick{background:#20345a}.statement__stamp,.featured-drop{background:#249fcb}.featured-drop__visual{background:#d2e2f1}.collection>span{background:#d2e2f1;color:#20345a}.premium-link{border-color:#249fcb}.premium-notes{color:#20345a}

/* 2.2 balanced hero merchandising */
.premium-hero__grid{grid-template-columns:1fr 1fr;max-width:none;width:100%;padding:0}.premium-hero__copy{padding:88px max(55px,calc((100vw - 1240px)/2)) 78px max(55px,calc((100vw - 1240px)/2));min-width:0}.premium-hero h1{font-size:clamp(4.1rem,6.3vw,7rem);line-height:.84;margin:34px 0 30px}.premium-hero__visual{display:block;height:740px;background:#e5ded4}.visual-main{height:100%;position:relative;overflow:hidden}.visual-main>img{width:100%;height:100%;object-fit:cover;object-position:center}.visual-main:after{background:linear-gradient(0deg,rgba(10,13,15,.2),transparent 38%)}.floating-product{position:absolute;z-index:3;left:28px;right:28px;bottom:28px;background:rgba(255,255,255,.94);color:#101315;padding:22px 24px;box-shadow:0 18px 55px rgba(15,22,26,.14);backdrop-filter:blur(12px)}.floating-product small{display:block;color:#526067;font-size:9px;font-weight:900;letter-spacing:.14em}.floating-product strong{display:block;font-size:20px;letter-spacing:-.025em;margin:5px 0}.floating-product span{font-size:9px;font-weight:800;letter-spacing:.12em;color:#69767b}.floating-product a{float:right;color:#20345a;font-size:10px;font-weight:900;letter-spacing:.12em;border-bottom:1px solid #249fcb;padding-bottom:3px}.premium-hero__copy>p{max-width:500px}.premium-notes{margin-top:52px}
@media(max-width:980px){.premium-hero__grid{grid-template-columns:1fr}.premium-hero__copy{padding:70px 30px 55px}.premium-hero__visual{height:620px}}
@media(max-width:680px){.premium-hero h1{font-size:3.7rem;line-height:.86}.premium-hero__visual{height:500px}.floating-product{left:14px;right:14px;bottom:14px;padding:18px}.floating-product strong{font-size:17px}.floating-product a{float:none;display:block;width:max-content;margin-top:12px}}

/* Official Ulti-Fibre brand colour — do not reinterpret */
.premium-hero h1 em{color:#00ccff}.topbar,.site-header .btn{background:#00ccff}.premium-link,.floating-product a{border-color:#00ccff}.statement__stamp,.featured-drop{background:#00ccff}.collection>span{background:#00ccff;color:#061015}.ticker{border-top:3px solid #00ccff}.retail-heading span{color:#087994}.quick:hover,.retail-btn--dark:hover{background:#00ccff;color:#061015}